Resume

Robin Wilson

Performance Marketing Manager, 4+ years in Meta Ads, Google Ads & lead generation

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India+91 79837 67454wilson29robin@gmail.com

Summary

Results-driven digital marketing professional with 4+ years of experience in performance marketing, Meta Ads, and lead generation. Proven expertise managing high-budget campaigns, optimizing cost per lead, and driving ROI-focused growth, with strong skills in audience targeting, funnel optimization, and campaign scaling across Meta and Google platforms.

Skills

  • Meta Ads (Facebook & Instagram Advertising)
  • Google Ads (Search & Display Campaigns)
  • Lead Generation & Conversion Optimization
  • Audience Targeting (Custom, Lookalike, Retargeting)
  • Funnel Strategy & Campaign Structuring
  • Cost Per Lead (CPL) Optimization
  • A/B Testing & Performance Analysis
  • Google Analytics & Google Tag Manager
  • Content Strategy & Ad Copywriting

Experience

Performance Marketing Manager

03/2022 — Current

VRK Homes Estates, Gurgaon, India

Planned and managed Meta ad campaigns for premium builder floors and real estate investments, defining audiences and creative that supported lead quality and site-visit conversion.

Social Media Manager

01/2021 — Current

iMenu360, Miami, US

Owned content strategy, paid social campaigns, and performance analysis, building content pillars and calendars that kept brand voice and posting cadence consistent.

Social Media Manager

02/2021 — 03/2026

Chopsticks Gully

Managed daily content, community engagement, and analytics-driven strategy adjustments to grow a positive, responsive online presence.

Social Media Manager

04/2021 — 01/2026

SR Destination

Ran B2B and B2C travel promotion content and paid lead-generation ads, tracking reach, engagement, and leads to guide weekly optimizations.

Social Media Marketing

08/2023 — 12/2025

Astrology — Manoj Jain

Developed and executed social strategy to grow reach and engagement and generate consultation leads for an independent astrology practice.

Facebook Ads Manager

04/2022 — 01/2024

Travkom Adventures

Supported campaign planning for tour packages and paid social advertising, contributing to increased inquiries and bookings.

Certifications & Languages

  • Google Digital Garage — Fundamentals of Digital Marketing
  • Digital Marketer Today Certification · English (C1 Advanced)